DIGITAL MARKETING

CRM skills

​

SEO and SEM skills

​

Project management

Engaging social media optimized video content 

​

Facebook and Instagram targeted ads

​

UX thinking and planning

​

Basic HTML and design skills using ADOBE CREATIVE SUITE, CANVA, WORDPRESS

​

Evaluating new technology tools for digital marketing

Following emerging trends in digital marketing

​

Evaluating ROI

​

Industry research

Selecting the optimal online media for campaigns

Tailoring marketing pitches towards target demographics

Tracking consumer reactions and conversations within social media

​

Data Analysis with programs such as ChartBeat, Omniture, and Google Analytics

​