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DIGITAL MARKETING

CRM skills

SEO and SEM skills

Project management


Engaging social media optimized video content 

Facebook and Instagram targeted ads

UX thinking and planning

Basic HTML and design skills using ADOBE CREATIVE SUITE, CANVA, WORDPRESS

Evaluating new technology tools for digital marketing


Following emerging trends in digital marketing

Evaluating ROI

Industry research


Selecting the optimal online media for campaigns


Tailoring marketing pitches towards target demographics


Tracking consumer reactions and conversations within social media

Data Analysis with programs such as ChartBeat, Omniture, and Google Analytics