I HAVE A VERY PARTICULAR SET OF SKILLS
- Me (and Liam Neeson)
SEO and SEM skills
Engaging social media optimized video content
Facebook and Instagram targeted ads
UX thinking and planning
Basic HTML and design skills using ADOBE CREATIVE SUITE, CANVA, WORDPRESS
Evaluating new technology tools for digital marketing
Following emerging trends in digital marketing
Selecting the optimal online media for campaigns
Tailoring marketing pitches towards target demographics
Tracking consumer reactions and conversations within social media
Data Analysis with programs such as ChartBeat, Omniture, and Google Analytics
My work in brand development and digital content management
A VISIT TO THE PASTOR'S STUDY
For three years I have used WordPress, SEO Optimization, social media marketing, blog development, and content writing to serve as the radio show's Digital Content Manager.
DELIVERING AN EXPERIENCE
A detailed example of how I managed the entire creative process of "Quick Bites"
taking digital storytelling to a whole new level
Following the success of Feed Me TV's sixth season, I was asked to expand the Feed Me brand footprint with shorter, more regularly scheduled content - but with the same crew and budget.
I decided to examine a workflow that was already in place - weekly restaurant reviews. After learning each person's task, I trained assignment editors, freelance videographers, video editors, and social media producers to execute the production in a more uniform way through a checklist of stylized shots, generic sound bites, and graphics I created.