©2018 by www.jessykaye.com. Proudly created with Wix.com

DIGITAL MARKETING

 

I HAVE A VERY PARTICULAR SET OF SKILLS

- Me (and Liam Neeson)

CRM skills


SEO and SEM skills


Project management


Engaging social media optimized video content 


Facebook and Instagram targeted ads

Multitasking at it's finest - recording
Screen Shot 2019-12-22 at 1.09.54 PM.png

UX thinking and planning


Basic HTML and design skills using ADOBE CREATIVE SUITE, CANVA, WORDPRESS


Evaluating new technology tools for digital marketing


Following emerging trends in digital marketing


Evaluating ROI

Industry research

​

Selecting the optimal online media for campaigns


Tailoring marketing pitches towards target demographics

​

Tracking consumer reactions and conversations within social media


Data Analysis with programs such as ChartBeat, Omniture, and Google Analytics

2017-12-15_15-11-50_084.jpeg
 

WEBSITE MANAGEMENT

My work in brand development and digital content management

Screen Shot 2019-12-17 at 5.16.58 AM.png

THE HAVEN

Since it's launch in December 2018, I have led the brand development and digital marketing services for The Haven, OPC church.

Screen Shot 2019-12-17 at 5.15.06 AM.png

A VISIT TO THE PASTOR'S STUDY
RADIO SHOW

For three years I have used WordPress, SEO Optimization, social media marketing, blog development, and content writing to serve as the radio show's Digital Content Manager.

 

DELIVERING AN EXPERIENCE

A detailed example of how I managed the entire creative process of  "Quick Bites"

  taking digital storytelling to a whole new level



Following the success of Feed Me TV's sixth season, I was asked to expand the Feed Me brand footprint with shorter, more regularly scheduled content - but with the same crew and budget.


I decided to examine a workflow that was already in place - weekly restaurant reviews. After learning each person's task, I trained assignment editors, freelance videographers, video editors, and social media producers to execute the production in a more uniform way through a checklist of stylized shots, generic sound bites, and graphics I created.

 

Each Thursday morning a new video is promoted on the Newsday and Feed Me homepages.

That afternoon, around lunchtime, the weekly Feed Me newsletter is distributed. Located front and center, subscribers will find a Quick Bites video linking to the critic's full review.

Finally, each Thursday night, around dinner time, a special social cut is posted to Feed Me's Instagram and Facebook pages.

 

Most importantly, throughout this process, I ensured my work aligned with the company's goals of increasing digital subscriptions and showcasing our talent in liquid storytelling. I did this by using the new digital product to push the audience back to the website to experience the full restaurant review (located behind the paywall).

 
 

RESUMES

VIDEO PRODUCER

My long history of video production experience is all here.

CREATIVE DIRECTOR

A detailed look at my experience with creative direction.

COMMUNICATIONS DIRECTOR

I've done it all. Don't believe me? Take a look at my extensive communications experience.

Â